ELKHART, IN. – In anticipation of their 40th Anniversary coming up in 2017, ASA Electronics has developed a new company brand to match their state of the art product development. The new brand, which includes an updated wordmark logo design as well as a new color scheme, carries a feel that embodies the company’s technological premise.

“This new brand design marks the beginning of an exciting time for us here at ASA. With 40 years under our belt, we wanted a look that reinforced our modern, sophisticated products while incorporating a timeless feel. We are very excited to share this with our industries,” Brent Barrow, President of ASA Electronics said.

From a design aspect, there were many things to consider before the company adopted a new brand.

“My main goal was to come up with an identity that was clean, simple and progressive. With ASA being a leading technology company in our industries, we needed a design that aesthetically expressed the feeling of future technology and innovation,” Matt Skarritt, Lead Graphic Designer at ASA Electronics said.

ASA Electronics will debut their rebrand at their RVIA booth in Louisville, Kentucky this week at Booth #282. They will celebrate their 40th Anniversary throughout all of 2017 with special events and promotions to be announced later.

ASA Electronics® has been designing and manufacturing mobile electronic products for the Marine, RV, PowerSports, Agricultural, Construction, Commercial Vehicle, and Bus industries since 1977. Their proprietary brands are JENSEN®, JENSEN Heavy Duty®, iN-Command® Control Systems, Marine Audio®, Voyager® and ADVENT® Air. ASA Electronics is also a distributor in specialty markets for SiriusXM® Satellite Radio and Polk Ultramarine® products. For more information, please visit www.ASAElectronics.com.