Fort Wayne, IN, April 29, 2016 – American SportWorks is excited to announce the rebranding of the company as AMERICAN LANDMASTER. For more than 50 years American SportWorks has been manufacturing and distributing on and off­-road vehicles. Now, American SportWorks is proud to re-introduce the brand as AMERICAN LANDMASTER. According to Kent Rice, President & CEO, “the same everyday reliability that we’ve built for over 50 years is now lived out as AMERICAN LANDMASTER.”

In addition, AMERICAN LANDMASTER is proud to unveil a completely new, re-engineered line of UTVs at the National Hardware Show in Las Vegas, NV starting May 4, 2016. With an in-depth understanding of UTV customers and what they want in and from their UTVs, AMERICAN LANDMASTER created an exciting and forward thinking design and feature rich line of UTVs.

Simply put, IN A WORLD OF WINGTIPS, THESE ARE WORKBOOTS. Rugged. Reliable. Done.

AMERICAN LANDMASTER is proud to introduce the new product line at the National Hardware Show. Come and see the all-new line of industry leading UTVs at Booth #12633.