Emerson Manufacturing Corporation: Listening to the heavy-equipment customer
By HOLLIE KOOPMAN | Controller, Emerson Manufacturing Corp.
Emerson Manufacturing Co. has been delivering quality products and customer service for over 50 years. It offers the highest level of service and strong commitment to 100 percent satisfaction, and manufactures every product to the highest possible standards. One hundred percent of Emerson products are made in the USA.
Emerson is a family-owned and -operated company that has been designing, building and selling professional maintenance shop service equipment since 1960. Company founder and owner Fran Voss had a jack repair business in high school and later started building bumper jacks for cars. A few years later, he changed focus to fill a need in the market and decided to specialize in jacks for trucks and heavy equipment.
Besides its air-operated and air/hydraulic jacks, which feature lift capacities from 14,000 to 60,000 pounds, the company also builds and sells portable ramps, stands, safety locks, brake drum caddies and pressurized fluid transfer systems for handling waste antifreeze and oil. As the company expanded and needed more space, it moved from its hometown of Emerson, Neb., to Pender, Neb., in 2004. It continues to sell its American-made products directly from the factory.
Voss said selling directly to customers has challenged the company to continuously improve its products. Listening to the customer is the best way to find out what the customers need. Selling directly also trims costs, which allows Emerson Manufacturing to charge less than many competitors for its well-engineered and durable products.
Emerson’s products are backed up with longer than standard warranties — from two to five years and a no-questions-asked return policy within the first 30 days of ownership. “If people buy our jacks once, we tend to have a customer for life,” Voss said.
Emerson takes pride in its innovative designs, such as the removable, shielded-cylinder sleeves on its axle jacks to guide and protect the cylinder from the elements. This makes it easy and efficient to use anywhere. You never know where you will need to change a tire.
The powerful Emerson Model 25 Axle Jack has a 25-ton capacity. It comes with three different options, making it the perfect choice for trucks, tractors, trailers, shops, farm implement or off-road tire and repair shops. It’s the only axle jack on the market with a shielded cylinder, giving you years and years of rust protection and trouble-free service.
The newest product in the lineup is the SC-60, a twin cylinder, air-over-hydraulic lift with a 60,000-pound lift capacity. Primarily designed for the truck, heavy construction and agricultural markets, the SC-60 features a 16-¼ inch starting height to ensure easy access to lifting points across a wide variety of machines. the SC-60 comes standard with one height-adjustment bar, and two optional lift bars are available to achieve a maximum lift height of 90-½ inches.
Another popular product the company manufacturers is waste oil and antifreeze caddies. The ATF-16A and OC16-A offer clean and efficient oil changing. Both devices hold up to 16 gallons of fluid and are 9-½ inches high and 30 inches wide. The catch pans are 20 inches in diameter and 3 inches deep, and feature splash guards to diffuse fluid as it drains. The system is pressurized so there is no pump to wear out. The antifreeze caddy has a ¾ inch flow-control valve on the hose and a reusable 100-micron tubular screen filter. The caddies stand on end for easy storage and include drip guards in the drain pans to prevent fluids from leaking on the floor. It could not be easier. From axle jacks to wedge locks, Emerson has everything needed for the safest shop experience.
From assembly and production, sales, repairs and new parts, one call to (800) 633-5124 will obtain everything needed. View the whole Emerson product line at www.emersonjacks.com and sign up to receive a free products catalog. Emerson jacks are “Built to Last.”
In memory of Fran Voss, 1932–2016. Voss passed away unexpectedly subsequent to contributing to this article.
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