LIFESAVING ROADWAY SAFETY DEVICES & NEW INVENTIONS ON DISPLAY AT THE ERNEST N. MORIAL CONVENTION CENTER IN NEW ORLEANS, JAN. 31-FEB. 2, 2016

FREDERICKSBURG, Va. (January 30, 2016) – The American Traffic Safety Services Association’s (ATSSA) 46th Annual Convention & Traffic Expo – North America’s largest trade show for roadway safety products and services – kicks off at the Ernest N. Morial Convention Center in New Orleans, Jan. 31 through Feb. 2, 2016.

Nearly 3,000 roadway safety professionals from 52 countries will display and demonstrate lifesaving roadway safety products on 200,000-square-feet of the exhibit hall. ATSSA members manufacture and install the various roadway safety devices that motorists drive by and use each day. The products include bright, reflective signs, roadway striping, lighting, reflective garments and work zone safety equipment.

According to the National Work Zone Safety Information Clearinghouse’s most recent statistics, about 33,000 people died in crashes on the roadways across the country in 2013. In addition, nearly 600 fatalities occur in America’s roadway work zones each year. Of work zone fatalities, 75 percent are motorists and not the workers. The latest federal statistics from 2013 available reveal 695 motorists are killed on Louisiana’s roadways and another eight are fatalities in the state’s work zones.

ATSSA member products play a significant role in helping to reduce roadway crashes and fatalities through technology, research and new innovations. ATSSA members are committed to reducing the number of injuries and fatalities on roadways and work zones through the implementation of their lifesaving products.

Traffic Expo is scheduled from Noon to 5:30 p.m. on Sunday, Jan. 31; 11:30 a.m. to 5 p.m., Monday, Feb. 1; and 10 a.m. to 1 p.m., Tuesday, Feb. 2. In addition to Traffic Expo, the media is invited to the New Products Showcase Event at the convention center from 7:30 a.m. to 9 a.m. on Sunday, Jan. 31. With a limit of no more than 20 ATSSA Traffic Expo exhibitors, the New Products Showcase Event features the newest and most innovative products and services to attendees and the media.

Media interested in covering Traffic Expo and the New Products Showcase Event must officially check in at the registration desk. Contact James Baron at (540) 847-2800 to attend. A full schedule of events is available at www.expo.atssa.com.

ATSSA’s core purpose is to advance roadway safety. ATSSA represents the roadway safety industry with effective legislative advocacy and a far-reaching member partnership. The association also leads the nation in work zone safety training and education for roadway workers across the country. ATSSA members accomplish the advancement of roadway safety through the design, manufacture, and installation of road safety and traffic control devices. Visit www.atssa.com to learn more.